Edge Americas Online Announces the Launch of NIO Cocktails USA | News

LOS ANGELES, March 9, 2022 /PRNewswire/ — Edge Americas Online, a Los Angeles-consumer products distributor and retailer and an operating unit of EDGE Americas Sports, has been appointed by NIO Cocktails to launch its brand presence in United States with a California launch of their innovative line of premium canned cocktails. Edge Americas Online has signed a license agreement with NIO Cocktails to launch NIO’s online ordering platform in the United States and opens the first NIO Cocktails retail store in Los Angeles, CAwith the exception of NIO’s flagship store at Milan, Italy.

Co-founded by the World Cup champion Alessandro Del Piero and industry veteran Jeffrey WhalenEDGE Americas Online is a Los Angelesdistribution company specializing in the retail sale of consumer products. NIO Cocktails is a Milan, Italyleading provider of premium quality, canned and ready to share, a full range of truly innovative cocktails. NIO Cocktails bears the guaranteed signature of Patrick Pistolesian Italian master mixologist ranked nineteenth among the top 50 mixologists in the world and an ambassador for the most prestigious brands in the spirits industry.

“We are very pleased to have signed a licensing agreement with NIO Cocktails, without a doubt the world’s number one in innovative, premium and ready-to-drink cocktails,” said Jeffrey Whalen, co-founder of Edge Americas Online. Whalen brings extensive senior-level experience in the consumer products segment, having previously held leadership positions in consumer product licensing around the world. “I am convinced that NIO Cocktails will spread a new cocktail culture with a combination of Made in Italy know-how, expert mixology and novelty.”

NIO Cocktails (Needs Ice Only) was founded on the simplicity of tasting and enjoying your favorite cocktail wherever you want, with the highest quality recipes and ingredients. It’s as simple as shake, open and pour! “We are also thrilled to have signed this license agreement with Edge Americas Online, Alessandro and Jeffrey to kick off our journey into United States,” noted Alessandro Palmarin, Co-founder of NIO Cocktails. “NIO Cocktails is growing rapidly across continents with a core collection of over 15 premium cocktails perfect for all occasions like corporate parties, dinners, weddings and more. We are also very focused on our approach to sustainability, every NIO Cocktail Box is fully recyclable and we are a carbon neutral company.”

NIO cocktails will be available for shipment within California only and can be purchased at retail at 257 W 7th St – San Pedro, CaliforniaAt the heart of Los Angeles’ neighborhood of Little Italy, and online at niococktails.us.

About EDGE Americas Sports

EDGE Americas Sports is a sports and marketing/distribution agency. The agency was created with the sole purpose of offering the most inspired consumer experience on the market – products and services that add to the celebration and emotion of this unique moment. EDGE Americas Sports currently licenses NIO Cocktails, operates Juventus Academy Los Angeles, owns LA10 FC football club, with investments in LA’s famed Italian restaurant N10 and several consumer brands. The agency has offices in Los Angeles and Torino, Italy. For more information, visit www.edgeamericassports.com.

EDGE Americas Sports on the web at: www.edgeamericassports.com

About NIO cocktails

NIO cocktails is the result of Luca Quagliano and Alessandro Palmarin, with the aim of changing mentalities around the consumption of cocktails among the general public. The brand aims to become a leading innovator in the world of mixology, bringing its premium ready-to-drink cocktails to every venue and occasion. The concept behind NIO is simple: just shake, tear, pour. NIO, which stands for Needs Ice Only, is based on the dream of being able to enjoy your favorite cocktails wherever you want, while maintaining the highest quality in the recipes and their ingredients. All NIO cocktails carry the seal of approval of Patrick Pistolesi, Italian master mixologist and ambassador for some of the most prestigious spirits brands in the world, who is now considered one of the 50 best bartenders in the world by the World’s 50 Best Bars. Pistolesi’s artistry is enhanced by NIO’s collaboration with some of the best spirits producers and labels in the world. Best of all, sustainability is at the heart of the brand: the iconic design packaging is fully recyclable, thanks to FSC-certified paper sleeves and 45% bioplastic sleeves. Additionally, NIO Cocktails is a carbon neutral company. Online at: www.niococktails.us

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SOURCE Edge Americas Online

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